无锡铭威×贵州习酒：EPE珍珠棉内衬，为高端酱酒筑牢品质防线
铭威小编
2025-11-29
在白酒行业，“品质”二字贯穿从酿造到交付的全链路，而包装作为产品的“第一道防护屏障”，其重要性丝毫不亚于酒体本身。当贵州习酒——这座年销百亿的酱酒巨头寻求包装升级时，无锡铭威包装材料有限公司凭借专业的EPE珍珠棉解决方案脱颖而出，成为其高端产品的核心包装内衬供应商。这场合作，不仅是两大企业的优势互补，更诠释了EPE珍珠棉在高端酒包装领域的独特价值。
In the liquor industry, the word "quality" runs through the entire chain from brewing to delivery. As the "first protective barrier" of products, packaging is no less important than the liquor itself. When Guizhou Xijiu, a sauce-flavored liquor giant with annual sales exceeding 10 billion yuan, sought packaging upgrades, Wuxi Mingwei Packaging Materials Co., Ltd. stood out with its professional EPE Pearl Cotton solutions and became the core packaging liner supplier for Xijiu's high-end products. This cooperation is not only a complementary integration of strengths between the two enterprises, but also interprets the unique value of EPE Pearl Cotton in the high-end liquor packaging field.
一、需求牵引：习酒的高端化诉求，催生EPE珍珠棉的应用契机
I. Demand Driven: Xijiu's High-end Appeal Spawns Application Opportunities for EPE Pearl Cotton
（一）高端酱酒的“包装痛点”，传统材料难以破解
(1) "Packaging Pain Points" of High-end Sauce-flavored Liquor That Traditional Materials Fail to Solve
贵州习酒作为国家地理标志产品，其“君品习酒”“窖藏1988”等核心产品，早已突破“饮用属性”，成为商务宴请、礼品馈赠的标杆选择。这意味着包装不仅要实现“防震抗损”的基础功能，还需满足三大核心诉求：一是适配习酒多款异形瓶身的精准贴合，避免运输中晃动摩擦；二是契合“双碳”政策下的绿色环保要求，拒绝难降解材料；三是匹配品牌调性，通过细节质感提升消费者开箱体验。
As a national geographical indication product, Guizhou Xijiu's core products such as "Junpin Xijiu" and "Cellar Aged 1988" have long transcended the "drinking attribute" and become benchmark choices for business banquets and gift-giving. This means that packaging must not only fulfill the basic function of "shock and damage resistance", but also meet three core demands: first, precise fit for Xijiu's multiple special-shaped bottle bodies to avoid shaking and friction during transportation; second, compliance with the green and environmental protection requirements under the "dual-carbon" policy, rejecting non-degradable materials; third, matching the brand tone and enhancing consumers' unboxing experience through detailed texture.
而此前常用的EPS泡沫、纸质内衬等材料，要么缓冲性能不足，导致长途运输破损率居高不下；要么环保性堪忧，不符合习酒“绿色工厂”的建设标准；要么质感粗糙，与高端酒的定位格格不入。一场围绕“包装内衬”的升级革命，势在必行。
However, previously commonly used materials such as EPS foam and paper liners either have insufficient buffering performance, leading to high damage rates during long-distance transportation; or have worrying environmental protection, failing to meet the construction standards of Xijiu's "green factory"; or have rough texture, which is incompatible with the positioning of high-end liquor. An upgrading revolution centered on "packaging liners" is imperative.
（二）铭威的“专业底气”，EPE珍珠棉成破局关键
(2) Mingwei's "Professional Strength": EPE Pearl Cotton Becomes the Key to Breaking the Dilemma
深耕包装材料领域7年的无锡铭威，早已在EPE珍珠棉的研发与应用上积累了深厚经验。作为服务过大众、特斯拉、华为等500强企业的源头厂家，铭威深知高端产品对包装的严苛要求。2025年，习酒启动“包装材料绿色供应”公开招标，铭威凭借EPE珍珠棉的产品优势、ISO9001质量认证及100万套/月的产能保障，从200余家竞标企业中突围，成功将EPE珍珠棉内衬植入习酒的高端供应链。
Having been deeply engaged in the packaging materials field for 7 years, Wuxi Mingwei has long accumulated profound experience in the R&D and application of EPE Pearl Cotton. As a source manufacturer that has served Fortune 500 enterprises such as Volkswagen, Tesla, and Huawei, Mingwei has a deep understanding of the strict requirements for packaging of high-end products. In 2025, Xijiu launched the public bidding for "green supply of packaging materials". Relying on the product advantages of EPE Pearl Cotton, ISO9001 Quality Certification, and the production capacity guarantee of 1 million sets per month, Mingwei stood out from more than 200 bidders and successfully integrated EPE Pearl Cotton liners into Xijiu's high-end supply chain.
二、核心优势：EPE珍珠棉+铭威实力，构建三重保障体系
II. Core Advantages: EPE Pearl Cotton + Mingwei's Strength, Building a Three-fold Guarantee System
无锡铭威之所以能获得习酒认可，核心在于其将EPE珍珠棉的材料特性与自身技术能力深度融合，打造出远超传统材料的包装解决方案。
The core reason why Wuxi Mingwei has won Xijiu's recognition lies in its in-depth integration of the material properties of EPE Pearl Cotton with its own technical capabilities, creating a packaging solution that far surpasses traditional materials.
（一）材料优势：EPE珍珠棉的“天然适配性”
(1) Material Advantage: "Natural Adaptability" of EPE Pearl Cotton
EPE珍珠棉（又称聚乙烯发泡棉）本身就具备成为高端酒包装内衬的“先天条件”：其独立闭孔结构能通过形变高效分散冲击力，缓冲性能较EPS泡沫提升3倍以上；食品级低密度聚乙烯原料无毒无害，与酒体直接接触也安全可靠；同时可回收、可循环使用3-5次的特性，完美契合习酒的环保诉求。这些优势，让EPE珍珠棉从众多材料中脱颖而出，成为习酒的最优解。
EPE Pearl Cotton (also known as polyethylene foam) itself has the "innate conditions" to become a high-end liquor packaging liner: its independent closed-cell structure can efficiently disperse impact force through deformation, and its buffering performance is more than 3 times higher than that of EPS foam; the food-grade low-density polyethylene raw material is non-toxic and harmless, and safe and reliable even in direct contact with liquor; at the same time, its recyclable and reusable (3-5 times) characteristics perfectly meet Xijiu's environmental protection demands. These advantages make EPE Pearl Cotton stand out from many materials and become the optimal solution for Xijiu.
（二）技术加持：定制化设计让EPE珍珠棉“精准贴身”
(2) Technical Support: Customized Design Makes EPE Pearl Cotton "Precisely Fitted"
仅有好材料不够，精准适配才是关键。针对习酒君品系列的流线型瓶身、窖藏系列的厚重瓶底，铭威组建20年经验的研发团队，运用3D建模技术设计“嵌入式EPE珍珠棉结构”，对瓶颈、瓶底等易损部位专门打造加厚护角与环形缓冲层，形成360°立体防护。经第三方检测，这套EPE珍珠棉内衬可承受1.5米跌落、60km/h急刹车冲击，破损率控制在0.5%以下，远优于行业平均水平。
Good materials alone are not enough; precise adaptation is the key. Aiming at the streamlined bottle body of Xijiu's Junpin series and the thick bottle bottom of the Cellar Aged series, Mingwei established a R&D team with 20 years of experience, and used 3D modeling technology to design an "embedded EPE Pearl Cotton structure". It specially created thickened corner protectors and annular buffer layers for vulnerable parts such as bottle necks and bottle bottoms, forming a 360° three-dimensional protection. According to third-party testing, this set of EPE Pearl Cotton liners can withstand a 1.5-meter drop and a 60km/h emergency brake impact, with the damage rate controlled below 0.5%, far better than the industry average.
更值得一提的是，铭威创新性地在EPE珍珠棉表面做了防静电处理与绒面复合工艺：防静电功能避免高端酒标吸附灰尘，绒面触感则让内衬与酒瓶接触时细腻柔和，彻底解决了传统材料“硬邦邦、易沾灰”的问题。
What's more noteworthy is that Mingwei innovatively applied anti-static treatment and suede composite technology on the surface of EPE Pearl Cotton: the anti-static function prevents high-end liquor labels from adsorbing dust, and the suede touch makes the liner soft and delicate when in contact with the bottle, completely solving the problem of traditional materials being "hard and easy to catch dust".
（三）产能保障：数字化生产让EPE珍珠棉“高效供应”
(3) Production Capacity Guarantee: Digital Production Enables "Efficient Supply" of EPE Pearl Cotton
习酒的市场需求庞大且集中，尤其是节假日旺季，对包装内衬的供应速度提出极高要求。铭威通过8条全自动生产线，实现了EPE珍珠棉从原料发泡、精准裁切到质检包装的全流程自动化生产，月产能稳定在100万套。借助云计算系统，铭威还与习酒供应链实时对接，订单响应时间缩短至24小时，紧急订单72小时即可加急交付，确保习酒旺季供货不脱节。
Xijiu has a large and concentrated market demand, especially during peak holiday seasons, which puts forward extremely high requirements for the supply speed of packaging liners. Through 8 fully automated production lines, Mingwei has realized the whole-process automated production of EPE Pearl Cotton from raw material foaming, precise cutting to quality inspection and packaging, with a stable monthly production capacity of 1 million sets. With the help of a cloud computing system, Mingwei also realizes real-time connection with Xijiu's supply chain, shortening the order response time to 24 hours, and emergency orders can be urgently delivered within 72 hours, ensuring that Xijiu's supply is not interrupted during peak seasons.
三、价值落地：EPE珍珠棉内衬，为习酒创造多重效益
III. Value Implementation: EPE Pearl Cotton Liners Create Multiple Benefits for Xijiu
当铭威的EPE珍珠棉内衬全面投入使用后，为习酒带来的不仅是包装体验的升级，更实现了“提质、降本、增效”的多重价值。
After Mingwei's EPE Pearl Cotton liners were fully put into use, they not only upgraded Xijiu's packaging experience, but also realized multiple values of "quality improvement, cost reduction, and efficiency enhancement".
（一）品质护航：从“破损隐患”到“零担风险”
(1) Quality Guarantee: From "Damage Hidden Danger" to "Minimal Risk"
EPE珍珠棉的超强缓冲性能，直接将习酒高端产品的运输破损率从原来的3.2%降至0.5%以下。仅2025年下半年，习酒因包装破损产生的售后成本就降低了62%，既减少了经济损失，更避免了因产品破损导致的品牌口碑损耗。对消费者而言，打开礼盒时，EPE珍珠棉精准固定的酒瓶“悬浮式陈列”，也让开箱瞬间充满仪式感，进一步强化了习酒的高端形象。
The super buffering performance of EPE Pearl Cotton directly reduced the transportation damage rate of Xijiu's high-end products from the original 3.2% to below 0.5%. Only in the second half of 2025, Xijiu's after-sales costs caused by packaging damage decreased by 62%, which not only reduced economic losses, but also avoided the loss of brand reputation caused by product damage. For consumers, when opening the gift box, the "suspended display" of the wine bottle firmly fixed by EPE Pearl Cotton also fills the unboxing moment with a sense of ritual, further strengthening Xijiu's high-end image.
（二）成本优化：从“高耗低效”到“降本增效”
(2) Cost Optimization: From "High Consumption and Low Efficiency" to "Cost Reduction and Efficiency Enhancement"
铭威通过规模化生产与原材料集采，将定制化EPE珍珠棉内衬的单价控制在传统材料的80%。同时，EPE珍珠棉质地轻盈，使单箱包装重量减轻15%，仓储空间利用率提升20%，物流运输成本同步下降12%。一增一减之间，习酒在包装环节实现了“提质不降本”的良性循环。
Through large-scale production and bulk purchasing of raw materials, Mingwei controls the unit price of customized EPE Pearl Cotton liners at 80% of that of traditional materials. At the same time, EPE Pearl Cotton is light in weight, which reduces the weight of a single box of packaging by 15%, increases the storage space utilization rate by 20%, and reduces the logistics and transportation costs by 12% simultaneously. Through the balance of increase and decrease, Xijiu has realized a virtuous cycle of "quality improvement without cost increase" in the packaging link.
（三）品牌赋能：从“包装工具”到“文化载体”
(3) Brand Empowerment: From "Packaging Tool" to "Cultural Carrier"
在EPE珍珠棉内衬的设计上，铭威还将习酒的“君品文化”“窖藏历史”等元素融入其中，通过精准印刷实现品牌标识与内衬的无缝结合。当消费者取出酒瓶时，EPE珍珠棉上的文化印记与酒体本身的内涵相互呼应，让包装不再是“用完即弃的配角”，而是品牌文化传播的重要载体。
In the design of EPE Pearl Cotton liners, Mingwei also integrates elements such as Xijiu's "Junpin Culture" and "Cellar Aged History", and realizes the seamless integration of brand logos and liners through precise printing. When consumers take out the wine bottle, the cultural marks on the EPE Pearl Cotton echo the connotation of the liquor itself, making the packaging no longer a "disposable supporting role" but an important carrier for brand culture communication.
四、共赢未来：EPE珍珠棉开启包装合作新维度
IV. Win-win Future: EPE Pearl Cotton Opens a New Dimension of Packaging Cooperation
如今，无锡铭威与贵州习酒的合作已从“单一产品供应”升级为“战略协同伙伴”关系。基于EPE珍珠棉合作的良好成效，双方已启动“智能化EPE包装”研发项目——计划在珍珠棉内衬中植入RFID芯片，实现从生产到终端的全链路溯源；同时探索可降解EVA与EPE珍珠棉的复合应用，进一步提升环保性能。
Today, the cooperation between Wuxi Mingwei and Guizhou Xijiu has upgraded from "single product supply" to a "strategic cooperative partner" relationship. Based on the good results of the EPE Pearl Cotton cooperation, the two parties have launched the R&D project of "intelligent EPE packaging" - planning to embed RFID chips in the pearl cotton liners to realize the full-link traceability from production to terminal; at the same time, exploring the composite application of degradable EVA and EPE Pearl Cotton to further improve environmental protection performance.
这场合作更成为行业标杆：作为酱酒行业首个大规模将EPE珍珠棉应用于高端产品的案例，其“功能性+环保性+品牌性”的三位一体模式，已被《2025年酒类包装行业白皮书》收录，为茅台、五粮液等同行提供了可复制的参考方案。
This cooperation has become an industry benchmark: as the first case in the sauce-flavored liquor industry to apply EPE Pearl Cotton to high-end products on a large scale, its "functionality + environmental protection + brand attribute" trinity model has been included in the "2025 Liquor Packaging Industry White Paper", providing a replicable reference plan for peers such as Moutai and Wuliangye.
结语：小内衬藏大文章，好包装护好品质
Conclusion: Small Liners Contain Great Value, Good Packaging Safeguards Quality
无锡铭威与贵州习酒的故事证明，一款优质的EPE珍珠棉内衬，不仅能为高端酱酒筑牢物理防护线，更能成为品牌价值升级的“助推器”。在消费升级的今天，包装早已不是“附属品”，而是产品品质与品牌温度的延伸。而无锡铭威用专业与创新证明，只要选对材料、做精设计，EPE珍珠棉这类看似普通的包装材料，同样能在高端市场书写精彩篇章。
The story of Wuxi Mingwei and Guizhou Xijiu proves that a high-quality EPE Pearl Cotton liner can not only build a physical defense line for high-end sauce-flavored liquor, but also become a "booster" for brand value upgrading. In today's consumption upgrade era, packaging is no longer an "accessory", but an extension of product quality and brand warmth. Wuxi Mingwei has proved with professionalism and innovation that as long as the right materials are selected and the design is refined, seemingly ordinary packaging materials like EPE Pearl Cotton can also write a wonderful chapter in the high-end market.
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